martes, abril 05, 2011

New Mexico DOT | "Some Things Can't Be Reversed"

ADVERTISER New Mexico Department of Transportation
SPOT "Some Things Can't Be Reversed"
AGENCY VWK, Albuquerque
COUNTRY United States
This powerful drunk-driving PSA begins at the story's end—with the pale dead girl whispering to her guilt-ridden father in prison—and proceeds backwards in time, a technique that freshens up the material and accentuates the sense of loss.

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