// stuff found in web //
Advertising: Design: Photography: Art: Comics: Animation: Cinema: Music: Videos: City: Pop: Inspiration
martes, abril 05, 2011
New Mexico DOT | "Some Things Can't Be Reversed"
ADVERTISER New Mexico Department of Transportation
SPOT "Some Things Can't Be Reversed"
AGENCY VWK, Albuquerque
COUNTRY United States
This powerful drunk-driving PSA begins at the story's end—with the pale dead girl whispering to her guilt-ridden father in prison—and proceeds backwards in time, a technique that freshens up the material and accentuates the sense of loss.